The first non-patented
bottle, with an orthodox
shape, and the logo of
the brand at the base.
One of the first
in Europe, with a
from Root Glass
Company, designs the
perfect bottle with its
The new bottle features
a streamlined shape,
giving it a more feminine
The redesign of the
classic model, with a
transparent label and
a cap identifying the
The symbol of happiness has been reinvented yet again. Since John Pemberton developed his secret formula in 1886, Coca-Cola has become one of the most popular brands in the world. This year, the bottle celebrates its 100th anniversary and the brand is paying homage by launching a new glass bottle at all of the counters and tables in Spain’s bars and hotels. Inspired by the original patented bottle, which was designed by the Root Glass Company in 1915, this new design echoes the original curves of this iconic packaging and its unique identity.
Early Coca-Cola advertisements show the original bottle, promotional coupons and an advertisement where Coca-Cola was already identified with happiness.
Designer of the original bottle
In 1915, Coca-Cola launched a contest in order to design a unique bottle that could not be imitated. Alexander Samuelson, from Root Glass Company, was inspired by the shapes and lines of cocoa seeds, creating this characteristic bottle for Coca-Cola. In 1950, this iconic design became the first commercial product to appear on the cover of Time magazine.
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