Sascha Breuer
Hair stylist to the homeless

Jordi Teixeira September 2019 LIFESTYLE Read in PDF format N22/2019
Sascha Breuer THE HAIR STYLIST OF ANNE HATHAWAY, KEIRA KNIGHTLEY AND NAOMI CAMPBELL IS ALSO A HAIRDRESSER FOR HOMELESS PEOPLE.

“We work for a cause, not for an applause.” (WORKING FOR A CAUSE NOT FOR APPLAUSE), explains German hair stylist Sascha Breuer. This the leitmotif that defines his NGO, The Kind Cut. It is a personal charity that helps those in need by cutting the hair and shaving the beards of people living on the streets in Los Angeles. Breuer, a well-known hair dresser to the stars (from actresses like Eva Longoria and Cameron Diaz, to corporations like L’Oréal and Wella, as well as magazines like Harpers Bazaar) shares his time with the less fortunate through his conversation, his scissors and his mirror. “When these people look at themselves in the mirror, you realize just how long it has been since they´ve done so. When they look at themselves, that transformation can be really emotional. Many of them haven´t had real conversations with other people. I just ask them what they want to talk about and if they want, and if they feel comfortable and give us their permission, we take their picture in order to document the moment. Many say that they no longer feel homeless. That´s priceless. That´s why this is addicting.”

Breuer takes a break from his sessions with actresses and fashion magazines a few times a week to take to the streets with his scissors. “If I have a couple of hours, I ask if I can help. In two years, we have done over 3,000 hair cuts. Sometimes we organize events on the street and we cut hair at the same time. Up to 400 cuts a day.” By doing so, Sascha hopes to unify the hair stylist community in order to offer more attention and humanity to those in need. “The majority of the people in Los Angeles aren´t homeless because they have drug or alcohol problems or mental health issues. In reality, they´ve lost their houses because they can´t pay their rent or they´ve had accidents or they´ve lost their jobs... They´re homeless people but they´re my neighbors. And I want to help my neighbors.

A regular in Ibiza, where his parents live, Sascha Breuer celebrates life in every way possilbe but admits that The Kind Cut has completely transformed him: “I have a great life, I am in good healthy. I have a wife, international work... I´m so grateful and this makes me realize just how lucky I am. I want to help others. For me, earning money is no longer a secret or a challenge . But this is.”

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