DON'T GET PRICKED!
Ibiza Drive Slow

Martín Ulloa July 2019 SPECIAL FEATURES Read in PDF format N21/2019
DON Every summer, hundreds of hedgehogs are killed by drivers while taking their nightly walks along the highways of Ibiza. A spontaneous campaign is asking us all to drive slower in order to avoid the tragedy caused by these accidents.

Ibiza is small and there are a lot of us here. Like in any situation, organizing everyone is ideal. Up to here, we ́re good. But who can explain this to the friendly hedgehogs when they head out to take their nightly walks? Highway activity on the island is frenetic at night and these little guys are not to blame for the wee-hour life- style found here. On top of that, they are extremely slow-moving creatures. These endearing mammals suffer summer after sum- mer, flattened to death by the speeding drivers plowing through the island in search of a good time. Tired of seeing hedgehog corpses scattered throughout roadside ditches, a group of friends have spontaneously created the project Ibiza Drive Slow: a humble yet visionary idea.  ̈We created a logo and a powerful message with the goal of spreading the word about the need to respect the hedgehogs who are forced to cross these highways everyday. In addition, we hope to raise awareness about the respect that all animals found on the island deserve, as they are forced to live with the noise, speed and residue generated by people who visit it, ̈ explains Luis, designer. Their large, circular stickers, with the silhouette of a hedgehog and a relatively large message, can now be seen in significant spaces throughout the island: restaurants, town halls, bars, farms and on the bumpers of many cars. Ibiza Drive Slow is also on Instagram and their next step will be to sell different types of merchandising: t-shirts, pins... The money will be donated to the Ibiza Preservation Foundation. So now you know: drive carefully and slowly!
 

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