CLAUDIO ANTONIOLI
FASHION MOGUL

Irene Crespo August 2018 LIFESTYLE Read in PDF format N19/2018
CLAUDIO ANTONIOLI THE FOUNDER OF ITALY’S FIRST MULTI-BRAND STORE, CLAUDIO ANTONIOLI, IS ONE OF THE MOST IMPORTANT NAMES IN THE WORLD OF FASHION

In1987, Claudio Antonioli founded Milan Antonioli, Italy’s first multi-brand store, marking the start of a prosperous career in the fashion business. Today, he is not just a successful businessman but has also discovered and mentored many up-and-coming talents. Some of today’s biggest names, like Virgil Abloh, owe much of their stardom to the Milanese businessman who discovered years ago that Ibiza was his favorite place to enjoy time off, now also a new headquarters for growing his brand as well as a constant source of inspiration.

You have two shops in Italy, one in Switzerland, what led you to open a fourth Antonioli boutique in Ibiza?


Ibiza is a crossroads of famous and interesting customers who spend the summer on the island, in their villas or on their boats. I thought it was an interesting address in which to expand Antonioli.

What is your relationship with the island?

I’ve known the island since the eighties. I’ve always liked electronic music and the night life. Ibiza is a very important place when it comes to good vibes and new musical trends, and this is reflected in my work.

Where do you go to look for inspiration on Ibiza?

I go to Circoloco at DC10 and also some very tiny restaurants with no tourists. I generally try to avoid Ibiza’s more glamorous side.

How would you define Ibiza as far as fashion and style?


What I like about Ibiza in 2018 is that it’s become a place for free personal expression. In my opinion, fashion isn’t about massive trends, but about feeling good wearing the garments you’ve chosen.

Your basically work as a fashion commissioner, do you think that this work is still important in a globalized world?

It’s extremely important to know your customers as well as you know
the new brands and designers. Remaining alert and always being on the lookout for what is emerging is the key that makes all the a difference.

This is what led
 you to mentor new
talents and help
new designers like
 Virgil Abloh.


The main objective of this project was to encourage future designers by sharing my years of experience in the world of fashion with them as well as my contacts in production and distribution. Making the leap to becoming a mentor was also a way to recognize the need for people in fashion to work together, because combining experiences is the best way to ensure success.

How do you discover new talents today?


Social networks are key. Through them, my staff, my buyers, and my digital team can follow fashion shows and events from all over the world and constantly keep abreast of things.


You’ve also just opened a famous night club in Milan, VOLT. What was it like to take the leap into that business?


It was a natural leap after years as a fan of electronic music and clubbing. I’ve created a space that caters to international tastes and that makes me feel at home.

Were you inspired by a night out in Ibiza to create this club?


I took the best of my experiences in Ibiza and in Berlin. The music selection and the entrance are extremely I’d like Milan to have better quality.

http://www.antonioli.eu

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