ELROW
The Greatest Show On Earth

Canela Fernández July 2018 MUSIC Read in PDF format N18/2018
ELROW IT IS ONE OF THE CRAZIEST PARTIES ON THE PLANET. A FAMILY BUSINESS PASSED DOWN FROM GENERATION TO GENERATION WITH EACH NEW SON AND DAUGHTER CONTINUING TO DO WHAT THE ARNAU FAMILY DOES BEST, PUT ON INCREDIBLE EVENTS. HERE, ÏU MAG GETS A WORLD EXCLUSIVE INTERVIEW WITH THREE MEMBERS OF THE MOST FAMOUS FAMILY IN CLUBLAND

Juan Sr, one of your quotes I love: “We don’t care about the money. The only thing we want to do is make everyone happy.” Is this one of the reasons elrow and the Arnau family has got it so spectacularly right?

I believe so. It is a truth that remains in our family and the way we understand this business. If you don’t enjoy what you do, if you don’t do it right and don’t bring anything new to young people, you shouldn’t be in the business. For the Arn- aus, entertainment is our life and money isn’t our goal. Firstly, we enjoy making our projects and if they bring us some money, that’s great. Our motto is ‘first creativity and then profitability’.

Juan Jr, the Arnau 150-year history reads like an enthralling tale of adventure fiction; card games for family property, silent movies shipped in from America, secret spy missions snooping on rival businesses, family feuds, illegal parties, desert festivals, superstar DJs begging to play. What a story! What has it been like growing up in a family where partying is the business?

Juan Jr : I used to listen to these stories from my father, grandfather and uncle Pepe to understand how young people had fun throughout the centuries, understanding their concerns, behavioural ways and important changes. We run huge risks doing something totally new for the show scene, the best part is having fun and seeing what you planned for the clients actually happen. For our family, our happiness is to make others happy, even if only for a small moment in time. Juan Sr you are one of the first ever people to bring electronic music to Spain after a fact finding mission to Germany in the late 80s saw you encounter techno for the first time.

What was it about this new music that you knew was the future?


The first time I went to Berlin was with my wife Maria Cruz when the Wall had just fallen. We saw Jeff Mills and Underground Resistance but didn’t understand anything we saw or listened to. Fantastic flyers were swarming around the streets announcing illegal raves with DJs on them that were totally alien to us. When we went back to Fraga and discussed it with my father we knew that we should follow this way. Years later we became good friends with Jeff and his manager Frederich Jaleb, so we brought the sound to our venue Florida for the first time and sold more than 3,000 tickets. Although showing us that we were going in the right direction, nobody really knew Mills, Garnier, Francesco or Cox. After some years however Sven Vath turned this special underground scene into something more popular and defi- nitive but the road was long and the war was bloody. We lost a lot of money and credibility but we recovered both. The important thing is always to be honest and never abuse your audience.

Juan Jr, you caught the Ibiza bug at an ear ly age thanks to your father taking you to the clubs in the early hours...

Ever since I was young he would always tell me about KU being the best club in the world. And yes, I have many memories of being woken at Pikes where our family always stayed and being taken there or to Amnesia, Pacha and Space in the early morning. What times!

What inspires you?

Cruz: Personally, my team and our audience inspire me. When I’m at one of our events I love living it as one more person from the audience. I love the dancefloor and everything that happens in it. It inspires me to see the happiness of the people, to feel that they are enjoying the show, to see their faces of surprise or to see how they laugh with “paridas” that we do. How we surprise them and make them happier makes us greater.


What makes the perfect elrow DJ?

Juan Sr: A perfect elrow DJ is someone who can bring the party vibes through music in the same way we bring them through decorations, performers
and other elements we bring to the venue. Musically speaking, it needs to be funky, fun and uplifting - we don’t want any darkness here.
 

Let us talk Ibiza. How important has the White Island been to the success of elrow?


Juan Jr: It has been key. Ibiza gives any brand global presence, it’s like Fashion Week in Milan or New York. If you are successful in Ibiza, you can be successful anywhere in the world. You just have to work hard and invest a lot of money. Alongside your Amnesia residency you will also be hosting two stunning parties at Ushuaïa with the best open air venue in the world welcoming the best party in the world! You must be excited about these events, such an amazing space to create your elrow madness?


Juan Jr: Yes of course! The elrow team is really excited about this opportunity to create something mindblowing. It will be challenging because we have got limitaions in time, but there will be a team of 100 people making sure we deliver the cra- ziest experience ever seen on the island. And finally, Cruz, what is the elrow secret to throwing the perfect party?

The secret of a perfect party is the creativity, the imagination and the innovation of all the team. It’s an honour for the family to work with such a professional team and grow with them. If you take everybody from elrow’s team and you add good music sessions, impossible decorations, a crazy and transgressive animation, absurd cos- tumes, rains of confetti, illogical games and hurricanes of inflatables...you create THE BOMB!

 

ELROW AT USHUAÏA IBIZA ON 18 JULY AND 22 AUGUST AND EVERY SATURDAY AT AMNESIA 

http://www.elrow.com  

MUSIC & VIDEO

CHECK OUT OUR TOP VIDEOS AND MUSIC DOWNLOADS. VIDEOS OF THE BEST PARTIES, MUSIC DOWNLOADS AND EXCLUSIVE IU MAG MIXES

WHAT'S ON CALENDAR

MOST POPULAR

Download MEDIA KIT

MEDIA KIT
This web uses cookies. If you continue navigation through the site it means you accept them. Read here more about our cookies.
Cookies policy +