MERCEDES-BENZ FASHION WEEKEND
IBIZA

by Jordi Teixeira, Photography by Alex Soto August 2017 LIFESTYLE Read in PDF format N15/2017
MERCEDES-BENZ FASHION WEEKEND Mercedes-Benz Fashion Week Madrid moves to the White Isle with a stunning new Spa nish brand ca twal k event confirming Ibiza as one of the most exciting loca tions in world fa shion.

Mercedes-Benz Fashion Week Madrid traveled to Ibiza with a new Resort fashion show featuring major Spanish fi rms. The first edition of the Mercedes-Benz Fashion Weekend Ibiza fashion show was held on Saturday, July 8, at Ushuaïa Ibiza Beach Hotel, with participants including Alvarno, Jorge Vázquez, Teresa Helbig, Andrés Sardá and Desigual. Five outstanding Spanish designers and fi rms are regulars at the Mercedes-Benz Fashion Week Madrid fashion show.

A vocation for continuity. The new event is born with the vocation of becoming the second-biggest fashion event celebrated in Spain, a continuation of the well established Madrid fashion show, and a fi rm bet on behalf of the Mercedes-Benz automobile brand to continue growing in the international fashion circuit. At the same time, the new fashion show is born with the objective of becoming a key event on the international calendar of Resort collections.

1. Cathy Guetta presenting the event.

2. Daniel Gómez, the designer Alvarno, Eduardo López-Puertas from Chopard.

3. Macarena Gómez and Aldo Comas.

4. A Teresa Helbig model on the catwalk.

5. Carlos Martorell, Carmen, Matutes, Daniel Gomez, Cathy Guetta, Dr. Simon Gray, Charo Izquierdo, Reiner Hoeps.

6. Linda Scaperotto

1. A teresa helbig model on the catwalk.

2. Cathy Guetta and Alvarno.

3. Macarena Gómez at teresa helbig catwalk.

4. Abel Matutes Prats and reiner hoeps.

5. Andrés sardá catwalk

1. One of the designer Jorge Vazquez creations.

2. On the left, Nuria Sardá and Fiona Ferrer. 

3. Bloggers & influencers: Dress to Impress, Lovingmysteps, Onibizaclouds.

4. Yann Pissenem, Dj Black Coffee y Daniel Gómez Korf.

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