IVÁN BRIÓN

By Carlos Risco, Photograph by Alex Soto September 2016 ÏUMAG TV Read in PDF format N12/2016
IVÁN BRIÓN THE OPERATIONS DIRECTOR OF THE HARD ROCK BRAND FOR PALLADIUM HOTEL GROUP IS FINALISING THE OPENING OF THE HARD ROCK HOTEL TENERIFE. A SMALL BROTHER THAT HAS JUST BEEN BORN AND IS ALREADY BIGGER THAN THE ONE IN THE BALEARIC ISLANDS

Why is Hard Rock a special product?

Because we combine service and luxury with an experience that is different to what is typical in luxury hotels. We give it a twist with the music and the lifestyle.

What are the expectations of the opening of the Hard Rock Hotel Tenerife in October?

Very high. It is going to be our little brother but it is already bigger than us.

What will make it special?

It is going to have 624 rooms; in Ibiza we have 493. There are two towers with 16 floors plus the lake as value added – that’s where we are going to develop the most amazing parties ever seen in Tenerife.

What have they taken from Ibiza to Tenerife?

The part of the club with the pool parties, where the DJs will be, the beach club and the stage. We will adapt our DJs, the acrobats, our attractions and the gastronomic offer in terms of quality and service at the beach club restaurant.

What does this new hotel mean?

The hotel become a destination all by itself. Our idea is to change Tenerife forever as a destination with an offer of luxury and leisure that was not known before.

Façade and suite of the new Hard Rock Hotel Tenerife, which opens its doors on 15 October

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