ELROW
CLUBBING THEATRE AT ITS BEST

by Dan Prince September 2016 Read in PDF format N12/2016
ELROW WELCOME TO THE FUN FACTORY! A FAMILY BUSINESS THAT FOR MORE THAN A HUNDRED YEARS HAS MADE 20 MILLION PEOPLE JUMP FOR JOY…

It was the summer of 1870 when a proud Jose Satorres opened his new café in the sleepy Spanish town of Fraga. Little did he know that he was laying the foundations for a family business that for the next 150 years would set the entertainment world alight, with generation after generation of pure vision and passion thanks to their live venues, desert festivals and a certain club night that since its birth in Barcelona, is now ruling Ibiza supreme. Walking into elrow is like entering the Mad Hatter’s Tea Party - on acid.“You have to be able to take the piss out of yourself to work at elrow,” admits Victor de la Serna, the man responsible for booking the likes of Groove Armada, Sasha and Joris Voorn. “We have two warehouses full of designers who we just tell to come to work and create something crazy for the weekend. It’s like a circus down there!” Whatever the recipe of their success, this summer has seen the ‘completo’ (full) sign raised week after week on the Space front door. “We had no grand plan when we came to Ibiza five years ago, this is all an accident really,” says Victor. “We just knew we could bring something different to the island and make people happy.” And there you have it. While the majority of the other nights on the white island simply concentrate on superstar DJs alone, elrow is one of these unique nights that has not forgotten what clubbing is meant to be all about: having fun. What other club would take over Pike’s for a Boiler Room party and have Eats Everything lead the charge into the swimming pool to thestrains of ‘Club Tropicana’? “It is one of my favourite clubs on the planet,” enthuses Eats who has enjoyed a superb residency there this summer. “Every party is like New Year’s Eve.” 


ELROW TAKES PLACE EVERY SATURDAY AT SPACE, IBIZA. Check out their worldwide events including the elrow London - Rowlympic Games on 8 October here…www.elrow.es

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