ANTS, THE COLONY MARCHES ON

By Dan Prince May 2016 USHUAÏA Read in PDF format N9/2016
ANTS, THE COLONY MARCHES ON It is the party that has quite literally changed the face of Ibiza. Daytime clubbing has never felt so good with a musical soundtrack and artwork to die for. we check in with Yann Pissenem, the founder and artistic manager of Ushuaïa.

Where do you draw the inspiration from for your amazing concepts?

I am living my life as in a movie; I love TV series and films. I am also a big fan of art and luckily I have the opportunity to travel for work and fill my brain with new images and things. I love to walk in the street and look at everything. I also have a lucky crazy brain with a lot of crazy things in it I think. Marketing and creative is my passion. Music too, so I am in the perfect environment.

You caught everyone by surprise when you launched ANTSwith your ultra-clever slogans such as ‘Music Is The ANTSwer’ and ‘Lets dANTS’. Genius. You must have had a lot of fun thinking up those cheeky lines?

Yes, this is my favourite part of my job! To think, create and develop. I totally love it and I wish it could be a bigger part of my daily tasks.

2016 sees a completely different promotional campaign with some beautiful ‘reflection imagery’ courtesy of photographers Nick & Chloé. What was the idea behind this concept and why were these photographers chosen in particular?

Nick and Chloé are big friends of mine; they are also two of the best photographers in the world right now and we love working with them. I adore their colours and their way of looking at life. The idea behind the campaign was to show that both the DJs and ourselves are all part of this big ANTS family and the way to recognise who is one of our family is to look at it like a reflection, just as a vampire does. This is the thought behind the idea of the campaign for 2016.

Who are some of the new DJs entering the colony in Ibiza that you are excited about this summer?

We are happy to welcome back all of our regulars who have supported ANTS from the beginning. This year the DJs will take on more of a regular resident role, playing a series of dates over the summer. In addition we are excited to be bringing in a few new incomers such as DJ Tennis, Eats Everything, Groove Armada, Francesca Lombardo and Lauren Lane.

Did you expect ANTS to become such a runaway success so quickly?

We worked very hard with a lot of illusion and put all our love into it. We are really happy of the way it happened and how it’s going now.

Name one record that always reminds you of ANTS?

‘Music Is The Answer’.

And finally I have to ask this question: as a child, did you own an ant farm where the hundreds of ants made crazy little passages in the sand?

Ha! No, I had many different kinds of animals; in fact, I still have. I lived in a little village in the middle of the countryside and I used to see ants and every other kind of insect all the time out in the wild…

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